From our work.
The best way to understand how Clarent works is through the work itself. These engagements span operational leadership, international market entry, and cross-border expansion — each one shaped around the specific situation and ambition of the business we worked with.
Each engagement is anonymised to protect client confidentiality. The situations, the work, and the outcomes are real.
The Situation
A European consumer wellness brand had built genuine commercial traction and was preparing for a significant moment — a full rebrand and enhanced product range designed to accelerate international growth. The business had real momentum, a clear ambition to scale across global markets, and the commercial opportunity to make that ambition real. What it needed was the operational leadership to turn a strong launch into a durable platform.
The Opportunity
Scaling across 40+ countries — with the complexity of multi-market ecommerce, international fulfilment, and customer service across time zones — required operational architecture that matched the scale of the commercial ambition. The rebrand was creating a window: the right infrastructure, built from day one, would give the commercial team the foundation to grow without constraint. The technology stack, logistics network, and customer service function all needed to be designed for the business the company was becoming, not the one it had been.
How We Worked
Clarent provided fractional COO leadership over a two-year engagement, designing and building the operational platform alongside the founding team. The work included selecting and implementing a new ecommerce technology stack capable of supporting multi-currency, multi-market selling at volume; designing a centralised global customer service function; and establishing dual international logistics hubs — one in Europe, one in the US — to enable high-volume global fulfilment. The engagement was sustained and collaborative, evolving as the business grew.
What It Built
The business grew to €15m+ in revenue, operating across 40+ countries on an operational model designed to support continued scale. The infrastructure gave the commercial team a clean foundation to pursue growth — and freed the founder from the operational firefighting that typically consumes leadership time during rapid expansion. The platform built during the engagement continues to support the business as it scales.
The Situation
A European well-tech scale-up had built a strong product and proven commercial performance in its home market. The team had identified Australia and New Zealand as priority expansion markets — the product had clear relevance, the commercial rationale was sound, and the ambition to build a regional presence was genuine. What they needed was the local knowledge and operational infrastructure to enter both markets with confidence.
The Opportunity
Entering health-adjacent markets in a new jurisdiction is both a commercial opportunity and a governance challenge. The business needed a qualified local company director to meet Australian corporate requirements. It needed a clear view of product classification and marketing obligations across both jurisdictions — regulations that are specific to health and wellness categories and that vary between Australia and New Zealand. And it needed a market-specific pricing framework that would position the brand competitively from day one, rather than discovering the right price point through trial and error in unfamiliar markets.
How We Worked
Clarent provided company director services for the Australian entity, enabling the business to meet local governance requirements immediately on incorporation. A detailed regulatory review was conducted across both Australia and New Zealand, covering product classification, applicable therapeutic and wellness claims regulations, and marketing obligations in each jurisdiction. Alongside this, a market-specific pricing framework was developed — grounded in local market intelligence — to position the business competitively and profitably from launch.
What It Built
The business established a commercially positioned, fully compliant presence in both markets — ready to trade and market its products with the regulatory and governance foundations already in place. The pricing architecture, compliance framework, and governance structure built during the engagement gave the business a durable platform for continued growth across the region, rather than the costly course-corrections that typically follow an unfamiliar market entry.
The Situation
A European consumer electronics scale-up had proven strong product-market fit at home and made the strategic decision to establish a genuine local presence in Australia — not a cross-border or distributor model, but a dedicated local operation. The commercial case was clear. The business had the product, the brand, and the demand signal. The question was execution: how to build a fully operational local presence, from entity formation to first sale, without the delays and missteps that typically accompany a market entry of this complexity.
The Opportunity
A full local market entry requires the simultaneous establishment of multiple interdependent operational elements — legal entity, physical office, local team, banking and payments, customer service, logistics partnerships, and customs and import compliance. Each workstream has dependencies on the others, and the sequencing matters: getting the order right means the commercial team can focus on growth from day one rather than resolving infrastructure gaps in-market. The business had strong European operational experience but needed local market knowledge and in-market coordination to execute at the pace the commercial opportunity demanded.
How We Worked
Clarent led the full operational market entry, working alongside the European-headquartered team to coordinate every workstream required to establish a local trading presence. This included the local legal entity and registered office, securing and fitting out the local office, and recruiting the initial operations team. Banking and payment infrastructure was established for the Australian market. A local 3PL partner was selected and fully onboarded. Customs and import processes were documented and operationalised to support ongoing inventory movement into the market.
What It Built
The business established a fully operational Australian presence within the project timeline, with all infrastructure in place to support local sales, fulfilment, and customer service from day one of trading. By completing all operational workstreams before commercial launch, the business gave its commercial team a clean platform to focus on growth — and built the local infrastructure that will support the Australian operation as volume scales.